Innovation in Education

Economic development has brought with it changes that have resulted in changes in basic needs of mankind.  What was considered basic as "Roti, Kapda aur Makaan" moved to "Bijli Sadak aur Paani" has now evolved to "Education, Health & Safety".  While there is a lot to be done in each of these areas, the one area that can have a transformative effect on India's fortunes is education.

From the Gurukool to today's school, education in India has seen change over the years with influences from the Gupta dynasty, the Moguls, the British and us ruling our own Education destiny.  Education being a universal right has resulted in literacy rates (as defined by the Government) to be as high as 65% and student enrolment rates of rural children between the ages of 6-14 to be 96.5%.  Although the numbers look impressive, there is an urgent need to improve the quality of education.The Job to be Done

In getting the job of education done, there are several innovations visible across the Indian and international landscape.  These are catering to different user segments: consumers, ie people who have access to education and are pursuing it as well as non-consumers, ie users who do not have access and attempting to get the core job of education done as well as getting done jobs ancillary to education such as developing reading facilities, obtaining additional learning support, clarifying specific questions etc. 

The below table highlights the different strategies for driving business growth.  These strategies can be a very useful reference to explain the innovation efforts in spreading education.

Table: Strategies for Driving Business Growth

	Consumer	Non-Consumer
Core Job	Quadrant 1: Core Market Growth Bringing better solutions to existing consumers to get the core job done better	Quadrant 2: Disruptive Growth Bring disruption by entering the low-end or new markets with lower performing, cheaper alternatives to non-consumers
Related Job	Quadrant 3: Related Market Growth Bringing new solutions to existing customers get related or ancillary jobs done better	Quadrant 4: New Market Growth Bringing new solutions to perform jobs for which adhoc or no good solutions exist

Quadrant 1: Current Job of Education for Current Students / Learners

In this quadrant, the focus is to improve the current ways of educating existing students and learners.  Several examples of good work in this quadrant exist.  Educomp’s Smartclass improves existing teaching methods by bringing technology into the classroom.  The Smartclass complements the classroom style of teaching with well researched, mapped to curriculum digital modules which are projected in the classrooms to elucidate and explain concepts. Increasingly, schools and colleges are creating curriculum that appeals to the whole brain by having greater interaction in the classroom, having project assignments and group work.  Using learning applications created specifically for tablets/iPads that provide interactive text-books, videos and on-line tutorials, further enhance the learning experience and enable long term retention of concepts.

Quadrant 2: Current Job of Education for Non-Consumers

Innovation efforts in this quadrant has been largely the brain-child of not-for-profit organizations.  The Azim Premji Foundation is a prime example, being a strong force in making quality education available to those that don’t have access.  Their Foundation has created Field Institutions at State and District levels that deliver programs on teacher development, education leadership development, assessment reforms and technology deployment.  The Institute for Assessment & Accreditation has been setup to develop standards of excellence for various institutions involved in the education system, assessing / accrediting these institutions against the standards developed and facilitating their improvement.  Lastly, the Foundation also has setup the Azim Premji University, a not-for-profit, autonomous university, a first in Karnataka.

In the developed world, a leader in attracting non-consumers is Khan Academy, a not-for-profit organization based in the US.  What started as tutoring relatives online turned into Khan Academy, whose mission is “to provide free world-class education for anyone anywhere”.   Khan Academy offers on-line courses for a variety of subjects such as Mathematics, Science, Humanities, Economics and Computing.  What makes these courses interesting for students is the interactive challenges, assessments, and videos included as part of the course.  The outcome of these efforts is that Khan Academy today reaches out to 1 million students, with close to 30 million lessons delivered every month.

A business model Innovation In Education is the concept of massive on-line open courses or MOOCs, as they are commonly called.  MOOCs are on-line courses being offered by several educational institutes on a complimentary basis (although certification may cost).  MOOCs provide for participants to connect and collaborate with each other in their learning.  The work done by any participant is shared making it open and accessible to all.  Today one can enhance their learning by selecting courses from the best universities such as MIT, Harvard and Carnegie Mellon amongst others.

Quadrant 3: Getting related jobs done for current learners

In this quadrant, the focus is on ancillary jobs related to providing core education, for eg, enabling children to play certain sports, helping them with their homework, testing knowledge levels of students etc.  A prime example in this quadrant is Hippocampus.  With a sole intent of getting children to specifically read, Hippocampus set up its first children’s library in Bangalore with limited success.  Hippocampus’ breakthrough came through a simple innovation of colour coding books based on difficulty levels and the amount of text in the book.  This allowed children to pick books they found more appropriate to their current ability and which in turn has given a massive fillip to reading levels amongst children. 

TutorVista is an on-line tutoring service that parents and children are turning to in order to complement learning from schools/colleges.  TutorVista provides on-line one-on-one tutoring on various subjects.  The tutoring is available 24/7 and is manned by experienced tutors.  One can also use this as an add-on service to clarify specific concepts and queries or get help with homework, apart from learning specific subjects in full.

Quadrant 4: Getting related jobs done for non-consumers

In this quadrant, innovation efforts are linked to helping get related jobs done for non-consumers.  The Infosys Leadership Institute is a classic example wherein its aim is to enable Infosys’ potential leaders hone their leadership skills and groom them to take on such positions.  The Leadership Institute’s programs are focused on strategy, change leadership, entrepreneurship and relationship amongst others.

Conclusion

For anyone in the field of education or wanting to contribute to its proliferation, the above growth strategies are a unique way to decide where to concentrate one’s focus.  For eg, an education institution, by constructing the above table based on its current work conclude that its work in getting the core job done for existing consumers is satisfactory, though there is a need to have a greater reach-out to non-consumers and hence that area becomes a focus.  That would give a much sharper focus to one’s efforts to increase the learning quotient in not just India, but across the globe.